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Article Trust Trust is crucial in any type of
relationship, whether it be within a family, a business, a civic club, or
in a friendship. When this
important foundation exists, strong relationships are built and fed by
encouragement and consistency. People
who receive a high level of trust have developed their character and have
earned the right to be trusted. This
is a vital bit of information for anyone in business as we move into the
future. Issues
of trust and integrity will be the foundation upon which businesses
succeed or fail in the coming decade.
Consumers are more skeptical and sophisticated
-
but more
responsive to fair treatment and quality service. Thus, the “integrity factor” will be critical.
The
good news is that trust depends very little upon a person’s name, his
station in life, how much he has in the bank, or his position.
The key to consistent and
dependable trust lies in the character of the person.
Whether in our homes, businesses, or community we are all
responsible for being trustworthy. We
have to prove by example that we are as good as our word.
There is absolutely no other way to establish a reputation for
being trustworthy except to be trustable. The
consumers of the twenty-first century will not be naïve.
Before they put their trust in someone, they will want to see that
the person is reliable. And
there is a growing body of evidence which suggests that the consumers will
not give too many “second chances” where lack of trust is a factor. You
can help develop trust in people by applying the following principles. 1.
Demonstrate
what you want to instill.
People need to see what they ought to be.
A cartoon punch line reads, “No matter what you teach children,
they insist on behaving like their parents.”
We teach what we know, but we reproduce what we are.
The same is true in all relationships. 2.
Encourage
others. Encouragement
has the effect of a gentle rain; it causes steady growth.
The secret of Andrew Carnegie’s genius for developing others was
his ability to encourage good qualities while holding faultfinding to a
minimum. Confidence
withers under faultfinding. Trust
needs a foundation of simple goodwill. 3.
Believe
the best.
Develop a person’s expectation level by believing the best in him
or her. When you look up to
people, they begin to look up to their dreams.
Recently, I spoke to some salespeople about their expectation level
of those they oversee. I
explained that how we view a person is reflected in how we treat a person.
This is the principle of seeing people not as they are but as they
can be. Trust begets trust. 4.
Help
others be successful. Develop
confidence in others by helping them experience success.
We’ve all heard the slogan, “It doesn’t matter whether you
win or lose”
- until you
lose! Winning increases our
self-image, our outlook on life, and lifts our expectation level.
It is an excellent investment to make in any client or employee.
The returns are unlimited and people invariably trust those who
care about them. Give people the trust and encouragement they need. Most will return your investment of trust. By believing in people and helping them trust in themselves, you will establish a relationship in which everyone involved is a winner. <End> |
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